Why Lou built a home for twelve.

The Snowberry began with a simple conviction of its founder, Lou: that care is most powerful when it’s genuinely personal, not personalized on a form, but personal in practice, where the people looking after your mother actually know your mother.

Lou holds real respect for the big communities. They do remarkable things at a scale a small home never could, and for many families they’re exactly the right choice. But Lou wanted to build the harder-to-scale thing: a single table, twelve chairs, and caregivers who learn a resident’s whole history, not just their chart.

So The Snowberry was made deliberately small. Twelve residents, a 1:5 ratio, one shared kitchen. Small enough that nothing about a person gets lost. And that, to Lou, is the whole point.

I never set out to run a facility. I set out to lay one more place at a real table.